Competitive Advantages Of Johnson And Johnson Commerce Essay

Competitive Advantages Of Johnson And Johnson Commerce attemptJohnsonJohnson (JJ) was founded to a greater extent than 120 eld ago on a new idea that doctors and nurses should use sterile sutures, dressings and bandages to treat peoples wounds. Ever since, JJ has brought to the world, new ideas and harvest-tides that stool transformed human health and well-being. JohnsonJohnson has more than 250 companies located in 57 countries around the world involving specially in to three main stage businesses health check devices and diagnostics, pharmaceuticals, and con sayer health solicitude.JJ has experienced astonishing developing through global expansion, innovative crossroads and processes, RD, services and quality that make a difference in peoples lives. Johnsons foil is the most trusted brand of skin boot products for mothers all over the world. Like Diaper rash care, fuck up powders, baby sensory hair care, baby bath products and many more. They offer products and inf ormation targeting baby care, skin and hair care, nutritionals and so on. Creating meaningful innovation in health care inside the consumer business franchise depends on a research strategy deep involved in technology and consumer insight. This takes into consideration JJs vision Bringing wisdom to the Art of Healthy LivingMajor competitorsAlthough the Consumer Health Care share is the smallest of the companys three segments, it includes some of the companys most recognizable brands such as Tylenol, Neutrogena, and Band-Aid. The study competitors of JJ are Novartis and Procter and lay on the line in baby care products.Table 1 sales of Major Consumer Franchise in USD MillionsCompany NameJohnson Johnson(Baby Care)Novartis(consumer health)Procter Gamble(BABY CARE AND FAMILY CARE)20071,982NA1,44020082,2141,1251,72820092,1151,1181,770Table 1 and graph 1shows the greater sales figure of baby care products of JJ than its competitors which also includes family health care products. F rom this, we s trespass see the highest market share of JJ in the industry. In baby care, they cope primarily in diapers, training pants and baby wipes, with approximately 35% of the global market share.Graph 1 chart showing sales of table 1.COMPETITIVE ADVANTAGESPRODUCTSThe first warring advantage for JNJ lies in its product itself which has NO MORE TEARS formula patent. Safety, comfort, and gentleness become of all time been a top most priority in its products. Instead of scoopful or alcohol it uses various harmless chemicals, and its products go through crocked clinical testing to ensure the highest tieards in baby care. Johnsons baby shampoos and soaps has been a trusted product for the parents which rinses very quickly and cleanly, and doesnt cause irritation to skin, eye and scalp unlike others products. They have got most number of patented products. makeJJ has a history of 120 years of operations which has been trusted by doctors, nurses and parents around the world, now direct crosswise 57 countries with more than 250 operating companies. In 2008, its brand value was worth of $3,582 millions, ranking 92 in the world. The company has been involved in many CSR activities like supporting world-wide Youth Foundation for HIV/AIDS prevention program in Africa, child center in India, educating the people and providing handful tips regarding healthy and condom living, caring babies, and healthy environment.INNOVATIONIt is interesting to see innovation in terms of its products and processes as well in JJ, and every year it comes up with innovative products. Recently they have introduced new night time product which has been clinically proved to help babies fall asleep well and end-to-end the night. JJ has strong and well-equipped RD network, state-of-art technology, huge investment capacity, world-class research facilities, highly cultivable small team settings, and sound scientific methods. Every year JJ invests billions of dollars in RD, in 2008 , it had invested 11.9% of its total sales (total sales figure was $7,577 million), ranking 7 in the worlds top companies spending in RD, and topmost in its industry. immense COLLABORATIONSJJ has been exclusively involved in selective licensing, acquiring and forming joint ventures for growth and expansion. Every year they enter in to 100s of strategic alliances and they have acquired more than 35 companies through the world so as to share lift out practices, acquire and develop cooperative talent, share research initiative, group purchase and others. For example, in 2006, it acquired consumer section of Pfizer Consumer Healthcare (PCH), which added diverse portfolio in nine surplus categories. In same year, it acquired Groupe Vendome, a reputed company in France involved in adult and baby skin product, and now JJ is selling product in their brand name in market of France.The ability to work across company and countries has helped JJ to produce most comprehensive and broad health care products, which has make them unique in the market. Their diversification is within the industry has made possible for cross business collaboration to address unmet health care needs.CORPORATE CULTUREDriven by the companys vision and support from top management, employee diversity has become one competitive advantage for JJ supported by various programs and activities like affinity groups, mentoring programs, diversity university, etc. Employees are further to work in different divisions and roles so as to develop broadly. The business model adapted by JJ fundamentally uses the adaptation of entrepreneurial values. The modify corporate structure results in different people with different skills, thoughts, and ideas glide slope together and collaborating to develop products and technologies. The company has received various awards and recognitions for its best practices.We have the people, proprietary technology and capabilities of many diverse, entrepreneurial companies, th is enables us to innovate at the intersections of our businesses. Thats an important competitive advantage and why were truly more than the sum of our many vibrant businesses.Johnson Johnsons Vice Chairman Christine PoonSustainability and conclusionJJenjoys sustainable competitive advantage mainly due to corporate culture and brand name. understructure has become possible because of its resource capabilities, extensive collaboration strategies and its business model. It would be surprising to see JJpossessing more core competencies which they have created from 120 years of operations. It has created more value to customers from benefit and cost advantage thorough change magnitude return rather than economies of scaleThus, we strongly believe that it will make them to stand out in the market in days ahead too.