Proselytism, Conversion and the Freedom to Change Religion

Proselytism, Conversion and the Freedom to Change Religion A Critical Analysis Abstract This dissertation seeks to critique the extent to which Article 9 of the ECHR upholds an individuals â€Å"freedom to change his religion and belief†. It is respectfully submitted that the landmark decisions of the European court have provided inconsistent guidance with respect to the issues surrounding proselytism, conversion and the freedom to change ones religion; consequently, this will have significant implications on interreligious dialogue and the protections on the rights of adherents of new religious movements, minority religions, and religious converts. This paper proposes that the ECtHR jurisprudence ought to consider the theoretical perspectives advanced by Stahnke, Danchin, and Taylor to strengthen the protections of ones freedom to change their religion, underscoring that a careful consideration of these theoretical approaches may provide a positive contribution to protecting the freedom of religion more generally. Introduction Chapter 1: Issues surrounding proselytism, conversion and the Freedom of Religion 1.1: Introduction Stahnke highlights that the development of international principles governing the issues surrounding proselytism ‘is no easy task, especially in consideration of the varied state approaches to proselytism.[1] After reflecting upon the Strasbourg jurisprudence in relation to the complicated issues arising from cases relating to proselytism, an individuals right to change his or her religion, and the freedom of religion espoused by Article 9,[2] this paper asserts that Stahnkes statement is not only true in the global context, but is particularly acute in the European context as well. In this connection, it is evident that that the issues relating to proselytism pose pragmatic difficulties for jurists because it requires them to adjudicate between competing and conflicting rights claims.[3] As Malcolm Evans highlights, â€Å"how can the fundamental right of one individual to the freedom of thought, conscience and religion be reconciled with the fundamental right to another to th e same freedom, when the very possession of those beliefs might require a believer to present his views to others?†[4] In other words, the court has to determine, as Witte has concisely stated, â€Å"Whose rites get rights?†[5] This paper begins its analysis by suggesting that the protections of an individuals right to change his or her religion as well as its corresponding links with proselytism is further complicated by the theoretical disagreements concerning the legal definitions of religion, and the freedom of religion. For example, Carolyn Evans notes that even if a collection of states agree to be bound by an international agreement adhering to a general principle protecting the freedom of religion, it is possible that the states conceptual understanding over the rights and values at stake may differ significantly.[6] She further contends that the subsequent interpretations of Article 9 in the European court mirror the aforementioned problem. Similarly, the complexity of human rights issues relating to religion contribute to the challenges of formulating an overarching framework of adjudication since religion is inextricably linked with nationalistic and political participation, particular family his tories and cultures, spiritual and philosophical sentiments, and differing conceptions of morality.[7] 1.2: Religion and the difficulties of definition According to Gunn, a judge sitting on the European Court and their particularly personal definitions of ‘religion plays a considerable role in shaping that judges interpretations of Article 9 under the European Convention and how cases ought to be decided.[8] For example, judicial conceptions of religion may have significant practical implications on applicants seeking to determine whether or not a new religious movement or minority religion receives tax exemption status, or whether a persecuted religious asylum seeker is able to claim refugee status.[9] As we will soon discover, a judges conception of religion is likely to influence his/her decisions in cases involving proselytism and conversion.[10] However, this is complicated by the fact that the actual definition of religion under Article 9 does not exist since the issues of definition have been fraught with controversy since the drafting of the United Nations International Instruments, on which Article 9 is based.[11] Gunn astutely observes that there are underlying methodological difficulties concerning the natural definition of religion which necessarily involve assumptions concerning the nature of a religion—i.e., religions metaphysical nature and/or theological conceptions of religion, the psychological experience of adherents, and the socio-cultural impact of religion—and whether or not there are features that all religions share in common—i.e., does a religion have to possess a theistic element, or would a polytheistic, atheistic, or non-theistic conception of religion suffice?[12] Carolyn Evans highlights that although the European Court and Commission have adopted a broad, generous and liberal approach to defining religion, it is important to note that the courts have ruled that a religion ought to attain a sufficient degree of â€Å"cogency, seriousness, cohesion, and importance† to justify protection under Article 9.[13] Consequently, as Evan notes, vague conc eptions of religion are beyond the scope of the protections under Article 9. However, she also suggests that although there may be a genuine sincerity of an applicants beliefs, the requirement that an applicants belief possess a level of sufficient coherence â€Å"has the potential to exclude some more individualistic and personal beliefs†.[14] In this connection, it has been argued that legal definitions must also consider a range of other factors such as (a) ‘protecting freedom of religion, or (b) ‘prohibiting discrimination of religion—tasks that are difficult to adjudicate because of the range of different opinions as to what exactly constitutes the nature of religion, and what specific manifestations of religion warrant protection.[15] The jurisprudence surrounding freedom of religion cases under Article 9 appear to distinguish between the ‘private boundaries of religion and its inextricable links to the ‘internal adoption of a particular religious belief, with the ‘public boundaries and its corresponding links to ‘external manifestations of religious belief; these concepts are occasionally referred to as the forum internum and forum externum respectively.[16] Evans highlights that the interpretation of Article 9 typically underscores the primacy of the forum internum—that is, â€Å"the private thought, conscience, and religion of the individual†[17] and it is generally asserted that the state is prohibited from interfering with the forum internum.[18] However, it is unclear as to where the line between the ‘private conscience and ‘public expression, or forum internum and forum externum is to be drawn, especially considering that many religions do not necessarily de fine themselves in such dualistic terms.[19] For example, in highlighting the theoretical uncertainty in relation to the scope of the forum internum, Sullivan argues â€Å"many religious doctrines or beliefs dictate standards of social conduct and responsibility, and require believers to act accordingly. For those who follow such precepts of social responsibility, the distinction between religious and political activities may be artificial†.[20] Similarly, Gunn underscores the importance for judges to consider the multifaceted nature of religion in that it not only comprises an applicants ‘belief, but also an applicants ‘identity and ‘way of life.[21] Thus, he argues that â€Å"the adjudicator should seek to understand the religious facets of such cases not from the perspective of a person who might attend religious services a few times a year, but from the perspective of those who have chosen to devote their lives fully to their religion as they understand it†.[22] In other words, a prudential approach from the standpoint of an adjudicator would not merely reduce the definition of religion to the mere domain of the private sphere, but would take account of how an individuals private belief intersects and overlaps with his or her public manifestation of belief. Nowhere is the overlap between an individuals private belief and public manifestation of belief more evident than in the issues surrounding proselytism and conversion—a subject to which we now turn. 1.3: Linkages between, and issues surrounding, proselytism, conversion and the freedom of religion Given that Article 9 aims not only to protect an applicants private conceptions of religion, but also an individuals right to manifest his or her religion subject to certain limitations, Danchin and Stahnke similarly argue that because proclaiming and sharing ones faith is such an important and integral aspect of a host of world religions, it would be logically inconsistent if the attempt to convince another to adopt ones religious belief, experiences and faith was beyond the scope of protections under the freedom to manifest religion.[23] Additionally, it has also been suggested that â€Å"in modern human rights law, the right to change ones religion, in the absence of coercion and as a result of free will is considered a recognised freedom†.[24] Stahnke observes that the issues surrounding proselytism and conversion involve competing rights between the ‘source—that is, the proselytiser, the ‘target—that is, the individual receiving the information, and the role that the state should play in balancing the conflicting and competing rights between ‘source and ‘target.[25] Hence, it is evident that the multifaceted nature of proselytism and conversion present significant challenges for the jurist in reconciling competing claims to the freedom of religion under article 9. Witte concisely summarises the ‘modern problems of proselytism by asking, How does the state balance ones community right to exercise and expand its faith versus another persons or community right to be left alone to its own traditions? How does the state protect the juxtaposed rights claims of majority and minority religions or of foreign and indigenous religions? How does the state craft a general rule to govern multiple theological understandings of conversion or change of religion?[26] Although an analysis of the array of theological perspectives of conversion and the change of religion is beyond the scope of this study,[27] this subject is worth mentioning in order to illuminate the challenges of protecting the freedom of an individuals right to change his or her religion. For example, Witte notes that most Western conceptions of Christianity â€Å"have easy conversion into and out of the faith†, whereas â€Å"most Jews have difficult conversion into and out of the faith†.[28] However, traditional Islamic perspectives prohibit proselytism directed towards Muslims, but encourage Islamic proselytism towards nonbelievers.[29] Although traditional Islamic perspectives on proselytism have significantly influenced state policies restricting proselytism,[30] it is evident that the phenomenon of the pervasive role of religion and its influence on state practices is undoubtedly mirrored in the European context as illustrated by the facts in Kokkinakis v. Gree ce. Chapter 2: Freedom to change religion: The seminal case: Kokkinakis The decisive judgment concerning the protections of religious freedoms as well as the issues surrounding proselytism is illustrated in Kokkinakis v. Greece.[31] Gunn notes that between 1955 and 1993, only 45 of 20,000 applications challenging Article 9 were published by the European Commission, and Kokkinakis was the first case to be considered under Article 9[32] where the court found a member state in violation of the provisions protecting the freedom of religion.[33] 2.1 The facts In 1936 at the age of 17, Mr. Kokkinakis converted from Greek Orthodoxy into the minority Jehovahs Witness religion and was arrested over 60 times, and imprisoned on several occasions for proselytism throughout the course of his life.[34] After exhausting all domestic remedies, Mr. Kokkinakis applied to the European Commission on Human Rights in 1988, who unanimously declared that there had been a violation of Article 9.[35] His case was then submitted to the European court. By a 6-3 majority, the court held that there had been a breach of Mr. Kokkanakis freedom of religion under article 9. 2.2: The reasoning of the court The court reasoned that the â€Å"freedom of thought, conscience and religion† is one of the hallmarks of a pluralistic democratic society—serving not only as a protection for ardent religious believers—but also for â€Å"atheists, agnostics, sceptics and the unconcerned†.[36] In this connection, the court affirmed the right to manifest ones religion encompasses not only public and private expressions of belief, but also â€Å"includes in principle the right to try to convince ones neighbour†.[37] Otherwise, the provision in Article 9 protecting the ‘freedom to change [ones] religion or belief â€Å"would be likely to remain a dead letter†.[38] However, the court issued a caveat, acknowledging that in democratic societies, in which several religions coexist within one and the same population, it may be necessary to place restrictions on this freedom in order to reconcile the interests of the various groups and ensure that everyones beliefs are respected.[39] To sum up the courts ruling, under Article 9(1), sections 31-36 of the judgment highlight that the sentence imposed by the Greek government interfered with Mr. Kokkanakiss right to manifest his religion under Article 9. However, the court then sought to determine whether the restrictions imposed on Mr. Kokkanakis by the Greek government were permissible under Article 9(2) by referring to the three tests of whether the actions were ‘prescribed by law, had a ‘legitimate aim, and whether the actions were ‘necessary in a democratic society. Firstly, in paragraphs 40-41, the court highlighted that the existence of domestic case law prohibiting proselytism fell within the meaning of ‘prescribed by law within ‘Article 9(2) of the convention.[40] Secondly, the courts sought to determine whether the governments ‘measure was in pursuit of a legitimate aim. The courts affirmed the Greek governments arguments that it was obliged to protect â€Å"the peaceful enjoyment of the person freedoms of all those living on its territory†, and therefore, â€Å"the impugned measure was in pursuit of a legitimate aim under Article 9(2), namely the protection of the rights and freedoms of others†.[41] Finally, the court referred to the doctrine of the ‘margin of appreciation—which permits States to â€Å"assess the existence and extent of the necessity of an interferencesubject to European supervision†.[42] To do this, the court distinguished between ‘proper and ‘improper proselytism, highlighting that the former is a reflection of â€Å"true evangelismand the responsibility of every Christian and every church† whereas the latter is a â€Å"corruption or deformation of it†.[43] The court also noted that a coercive expression of proselytism could â€Å"take the form of activities offering material or social advantages with a view to gaining new members for a Church or exerting improper pressure on people in distress or in need; it may even entail the use of violence or brainwashing†[44]. Thus, any coercive expression would be deemed incompatible with the provisions set out in Article 9(2). Consequently, the court held that the Gr eek government failed to demonstrate that Mr. Kokkinakiss proselytising activities were of a coercive nature. Furthermore, the Strasbourg Court highlighted that Mr. Kokkinakiss criminal conviction was unjustified on the grounds of a ‘pressing social need; therefore, Court ruled in favour of Mr. Kokkinakis, citing the measures enacted by the Greek government failed to demonstrate that they were â€Å"proportionate to the legitimate aim pursued† or â€Å"necessary in a democratic societyfor the protection of the rights and freedoms of others†.[45] 2.3: The polarised responses of the judges It is interesting to highlight the polarised responses between some of the judges, as it is clear that particular understandings of religion and proselytism played a decisive role in shaping the judicial opinion in Kokkinakis. On the one hand, it is apparent that Judge Martens analysis prioritised the rights of the proselytiser,[46] where he reasoned that it is not within the province of the State to interfere in this ‘conflict between proselytiser and proselytised. First, because—since respect for human dignity and human freedom implies that the State is bound to accept that in principle everybody is capable of determining his fate in a way that he deems best—there is no justification for the State to use its power ‘to protect the proselytisedSecondly, because even the ‘public order argument cannot justify use of coercive State power in a field where tolerance demands that ‘free argument and debate should be decisive. And thirdly, because under the Convention all religions and beliefs should, as far as the State is concerned, be equal.[47] Judge Martens further argues that the â€Å"State, being bound to strict neutrality in religious matters, lacks the necessary touchstone and therefore should not set itself up as the arbiter for assessing whether particular religious behaviour is ‘proper or ‘improper. [secondly], the rising tide of religious intolerance makes it imperative to keep the States powers in this field within the strictest possible boundaries.[48] In other words, states are under a strict duty to minimise interfering in an individuals freedom to manifest religion as much as possible. Conversely, on the opposite extreme, Judge Valtico gave primacy to the rights of the target by arguing that the recipient of a ‘conversion effort has a right to a peaceful enjoyment of his or her religion, and therefore ought to be protected from unwanted attempts to changing his or her religion: Let us look now at the facts of the case. On the one hand, we have a militant Jehovahs Witness, a hardbitten adept of proselytism, a specialist in conversion, a martyr of the criminal courts whose earlier convictions have served only to harden him in his militancy, and, on the other hand, the ideal victim, a naive woman, the wife of a cantor in the Orthodox Church (if he manages to convert her, what a triumph!). He swoops on her, trumpets that he has good news for her (the play on words is obvious but no doubt to her), manages to get himself let in and, as an experienced commercial traveller and cunning purveyor of a faith he wants to spread, expounds to her his intellectual wares cunningly wrapped up in a mantle of universal peace and radiant happiness. Who, indeed, would not like peace and happiness? But in this the mere exposition of Mr. Kokkinakiss beliefs or is it not rather an attempt to beguile the simple soul of the cantors wife? Does the Convention afford its protection to s uch undertakings? Certainly not.[49] We now turn to the criticisms of Kokkinakis and the subsequent case law and its relationship to proselytism, conversion and the Freedom of Religion. Chapter 3: Criticisms and observations of the case law 3.1 Critique of Judge Martens Judge Valtico Naivety and prejudice in legal reasoning As mentioned in the previous chapter, both judges reasoning reflect extreme positions of adjudication. On the one hand, judge Martens—a judge aligning his perspective with the majority— upheld a strict position of minimal state interference into an individuals freedom to manifest his or her religion by appealing to a principle of ‘strict neutrality whereas judge Valticos dissenting judgement reflected a hostile view of the applicants particular manifestation of religion. It is respectfully submitted that the reasoning of both judges illustrated naivety[50] and prejudice[51] respectively. 3.1.1: Naivety It has been argued Judge Martens position merely reduced the issues surrounding proselytism to the competing rights claims of the personal, autonomous, and individualistic manifestation of the proselytiser with the rights claims of adherents of the majority religion and the majoritys attendant conceptions of the ‘common good.[52] Whilst true that the court had to adjudicate between the competing rights claims of the adherent of a minority religion with the ‘collective good, it is submitted that judge Martens not only overlooked the competing and conflicting individual rights claims of the proselytisers right to share his/her faith with the individual rights claims of the recipient of the attempted proselytism to peacefully enjoy and practice his/her freedom of religion, but also the competing and conflicting conceptions of the common good as well.[53] Moreover, judge Martens also referred to the notion that the state is bound to ‘strict neutrality with respect to â €˜religious matters; however, his contention begs the question of whether there is such a concept of ‘religious neutrality in the first place?[54] 3.1.2: Prejudice: Privileging majority over minority religions Conversely, judge Valticos position has been widely criticised on the grounds that it demonstrates a biased and prejudicial approach consequently privileging the rights of adherents of the established religion over the rights of adherents of minority religions.[55] At one point, judge Valtico even suggested that proselytism amounts to â€Å"rape of the belief of others†[56] but it is apparent that this perspective dismisses the centrality of proselytism to the beliefs of Jehovahs Witnesses and that such beliefs could potentially contribute to the common good.[57] Consequently, it is evident that judge Valticos position demonstrates significant hostility towards the practices of minority religions such as the Jehovahs Witnesses as well as an individuals freedom of religion. By casting a minority religious group in such negative terms, an unsettling consequence nevertheless arises in that religious liberty becomes further threatened, and a public backlash towards such groups could potentially ensue.[58] Moreover, this could have insidious and deleterious effects on interreligious dialogue between adherents of majority religious groups, with adherents of new, minority religious movements aiming to promote a heightened understanding of their novel religious practices, hopes of integrating into the broader socio-cultural milieu, and quest for legitimacy.[59] Additionally, it is contended that judge Valticos view is an affront to the hallmarks of human rights law and its corresponding commitments to non-discrimination and equality.[60] Perhaps judge Valticos position reflects the deference of the European Court to the constitutions, practices and statutes of member states overtly privileging the position of established churches, whilst correspondingly neglecting the impact of such laws on adherents of minority religious groups.[61] Interestingly, there is evidence to suggest that acts of proselytism conducted by adherents of the Greek Orthodox faith have not resulted in arrest, unlike the proselytising actions of religious minorities; consequently, an implicit value in judicial support of the Greek Governments actions is the notion that â€Å"the law is applied in Greece to allow prosecutorial decisions based on an individuals religious status, not his or her actions†.[62] Furthermore, one of the pressing anxieties over the privileged position of the established churches in member states is that such protections create a ‘two-tiered system of religious rights which will continue to afford major mainstr eam churches the full rights, privileges, and immunities that are associated with traditional parameters of religious freedom, while simultaneously denying minority religions and new religious movements both equal legal status for their organizations and equal protection for their adherents.[63] In doing so, this paper submits that the reasoning offered by the European Court potentially inhibits the protections of religious freedom more generally. Furthermore, this paper maintains that judge Valticos perspective could have insidious and deleterious effects not only on the freedom of religion of religious minorities, but also the freedom of religion for adherents of dominant religious faiths as well. For example, some national legislators may claim to be enacting general or ‘neutrally applicable laws, but the outcomes do not necessarily reflect this; rather, they serve as an indicia of a privileged majority restricting the expansion of specific religious minorities, especially in member states where powerful churches aligned with the state can wield formidable political pressure on governments.[64] In this connection, perhaps we can surmise that if a hypothetical faction within a privileged religious group were to dissent from a religious majority powerfully aligned wit h the state, the faction could potentially encounter significant limitations to their religious freedom. Perhaps the astute observations of a revolutionary writing from prison in 1916 underscoring the importance of protecting the freedoms of minority groups would provide some insight to assist the courts adjudication: â€Å"Freedom only for supporters of the government, for members of the party—though they are quite numerous—is no freedom at all. Freedom always means freedom for the dissenters†.[65] Consequently, the Kokkinakis decision has been problematic because the judges seemed to have minimised and dismissed the complexity of the theoretical and substantive issues relating to justified state intervention in cases involving proselytism, and only found an ‘impermissible violation of an individuals freedom of religion when the specific facts arose in the case, rather than attempting to develop broader principles surrounding proselytism when given the opportunity.[66] We now turn to the critiques surrounding the courts adjudication regarding the limitations to religious freedom and permissible scope of state restrictions under article 9(2) of the ECHR. 3.2 Prescribed by law: Implications and the purpose of domestic legislation Although the court accepted that the Greek governments restrictions on proselytism were prescribed by law and had a legitimate aim in Kokkinakis, the Court eventually held that the Greek government failed to demonstrate that the measures were ‘necessary and ‘proportionate in a democratic society. However, a common criticism of the Kokkinakis decision is that the courts failed to develop substantive protections of the rights of religious minorities and unpopular religions to proselytise as well as the concomitant rights of individuals to change their religion. For example, Taylor highlights that the European courts failure to â€Å"impugn Greeces anti-proselytism law† consequently ignored both the purpose of the legislation and the reality that the domestic law was often consistently applied as an instrument of discrimination.[67] Similarly, it is also worthwhile to note that the courts only adjudicated on the particular facts of the case rather than developing broader principles in relation to proselytism and the freedom to change ones religion.[68] In this connection, by merely narrowing its focus on Mr. Kokkinakis conviction, it is evident that the court failed to critique Greeces anti-proselytism measures—measures which have been used as an instrument of disc rimination as evidenced by the frequency of incarceration rates of minority believers.[69] Not only was the bias against unpopular and minority religious groups evident in Kokkinakis, but the reality that the domestic law has been used in a discriminatory fashion has also been reflected in the subsequent case law. For example, in Larissis, a group of Greek Pentecostal air force officers were convicted of proselytising to several of their ‘subordinate fellow servicemen as well as a number of civilians under Greek law. The European court held that the Greek authorities were justified in protecting the rights of the subordinate servicemen and therefore did not find a violation of Article 9 in that particular instance because of the likelihood that the lower ranking airmen could potentially be subjected to ‘improper pressure; however, the European court found that the Greek government could not justify the convictions of the Pentecostal Air Force officers in relation to the attempts of proselytising the civilians since the civilians were not subject to the same con straints and pressures of the lower-ranking airmen, and therefore, in violation of Article 9.[70] The court reasoned, [The] hierarchical structures which are a feature of life in the armed forces may colour every aspect of the relations between military personnel, making it difficult for a subordinate to rebuff the approaches of an individual of superior rank or to withdraw from a conversation initiated by him. Thus, what would in the civilian world be seen as an innocuous exchange of ideas which the recipient is free to accept or reject, may, within the confines of military life, be viewed as a form of harassment or the application of undue pressure in abuse of power.[71] Whilst understandable that the State was justified to intervene in order to protect the rights of the lower-ranking airmen since ‘hierarchical structures of military life could make â€Å"it difficult for a subordinate to rebuff the approaches of an individual of superior rank†,[72] the court avoided considering the question of whether the Greek legislation prohibiting proselytism was in and of itself a violation of Article 9.[73] In this connection, it is evident that the courts failure to address whether the Greek criminalisation of the proselytism law ought to be reformed or abolished appears to demonstrate the European courts tacit approval of systematic state justifications of laws discriminating and negatively impacting the rights of religious minorities[74] and new religious movements seeking to attract converts.[75] In doing so, it appears that the court instituted its own objective assessment of how the laws would discriminate against the rights of religious min orities to proselytise rather than adopting a perspective acknowledging the vantage point of the religious minorities themselves.[76] In other words, the court appears to dismiss the subjective experiences of the religious minorities in question; consequently, the courts â€Å"have shown little regard for the plight of sincere, committed believers whose claims that States actions interfere with their religion or belief are routinely dismissed by institutions prepared to substitute their judgment for the judgment of the believers†.[77] 3.3 Legitimate Aim The court noted that the ‘impugned measures of the Greek government were â€Å"in pursuit of a legitimate aim under Article 9(2)† in protecting â€Å"the rights and freedoms of others†.[78] However, one of the most unsettling features of the courts reasoning in Kokkinakis is its failure to further develop this conclusion.[79] Under Article 9(2), state limitations to the manifestation of belief are only justified â€Å"in the interests of public safety, for the protection of public order, health or morals, or for the protection of the rights and freedoms of others†,[80] but one criticism levelled towards the approach in Kokkinakis is that â€Å"the Court effectively holds that a government satisfies its burden by offering any justification that can be tied, however remotely, to the ‘protection of the rights and freedoms of others†.[81] In other words, a government may sufficiently meet the ‘legitimate aim requirement at its own discretion, irrespective of whether the government arrived at its conclusion in an arbitrary or capricious manner as lo

Employee-Customer Relations in a Retail Store Essay -- Work Environmen

Employee-Customer Relations in a Retail Store In a department store, where customers come to shop, customer-employee relations are a key element for the stores survival.Shopping is a major part of the life of almost every person in the country.The flow of money keeps business flowing.If no one spent his or her money, Business would cease to exist.The customer comes to the store expecting to be served, and the employees are trained (or are supposed to be trained) to please the customer.Businesses exist to serve the customer, or at least that’s what the common belief is.Businesses strive to please the customer.If the customer isn’t pleased with the store, then the customer won’t spend his or her money.The customer’s money is the businesses â€Å"bread and butter† The setting for this essay takes place in the checkout area of a popular department store, in the Detroit area, similar to K-mart, Target, or Meijers during the year 2001.It has been in its present location for about 30 years.It has been remodeled several times, it’s departments rearranged, and has had new additions added onto it.It is a place where many people can buy almost any thing that they need, from food, to clothing, to entertainment items.It has a variety of merchandise.Almost anything that can be found in a competitor store that specializes in a certain type of merchandise (like electronics or grocery goods) for usually an equal or lower price. It is almost constantly busy, since it is a 24-hour store. As one is about to enter one can see the parking lot usually cluttered with carts.The parking lot is designed so that it slopes towards the sewer drains so that rain can be drained quickly.As you enter the store one can notice the two pop machines that are ... ...at.If they don’t get what they want, now, they get angry.Even the most patient customers have their breaking point.Though the customer might be â€Å"tired and cranky† from a long day, what they need to understand is that the employee is probably working all day too.So they both could probably in a bad mood.â€Å"If one of them looses their tempers, the other will soon go off as well.†If the customer and employee became more understanding, then mostly everything would run more smoothly.Things happen, and when a problem does occur, it is often unpredictable.If no one became quickly upset, and just waited for the problem to be solved, the store would run more smoothly in the end (so that the next customer could be taken care of). Works Cited Hairston, Maxine. â€Å"Diversity, Ideology, and Teaching Writing.† College Composition and Communication 43.2. May 1992: 179-195.

Journey of Brand Lifebuoy

The Lifebuoy story dates back to 1895 when it first entered the Indian market. â€Å"Life buoy' literally meaner the life-saving buoy thrown out to people at sea to prevent them from drowning. This is where the brand got its name from. Lifebuoy is a product of Hindustan Milliner Limited (HULL), India. It was initially launched with the sole intention of targeting men and everything sporty. â€Å"Attendants ski rakish kart ha Lifebuoy' captured the essence of their campaign brilliantly.The premise was made clear. Use lifebuoy and stay strong. The quintessential red chunky bar of soap became synonymous with masculine health and good value for money. The same brand positioning was maintained for more than 100 years. However, sales started dipping in the sass's with the coming of other beauty soaps like Lax, Senator etc. The consumers suddenly had more options and Lifebuoys existing market strategy had nothing new to make the consumers stay loyal to the brand.Also, times had changed an d now women were the decision makers in the family as far as shopping for commensurable household products were concerned. The need of the hour for Lifebuoy as a brand was to become more family oriented in its approach mostly focusing on the health aspect. A brand image built over 100 years had to be changed. The task at hand was challenging but the plunge was taken and the brand was repositioned in 2002. The product was transformed from the traditional masculine bar and given a more curvy look.The carbonic smell was substituted by perfume fragrance. The focus now was on a complete bathing experience for the family and the new tagging â€Å"Kay pap lifebuoy SE Mahayana Kay† did complete Justice to the cause. After this re-launch, Lifebuoys market share in the bath soap sector rose from to 18%. 2002 also saw the launch of aerogram aimed to educate people in rural India about the good health practices and basic hygiene habit of washing hands. The initiative wanted to challenge the age old notion of Missile clean is safe clean†.The brand USPS of providing better protection from germs compared to other soaps along with a strong social message came across as an impressive marketing strategy. The focus has gradually and decisively shifted to healthy hand wash habits as being the main focus of the Lifebuoy brand. Clinical tests were conducted in 2007-2008 that proved how by following the Lifebuoy way washing hands at five key occasions during the day), diarrhea in target children were reduced by 25% and they had 40% less days off school due to illness as was the case earlier.The result of all this has been a complete makeover of the brand from a masculine brand to a family soap which promises mothers a germ free environment for their children. Lifebuoy has time and again came across as one of the more innovative brands across sectors. In the tsunami of branding unleashed at the Mama Gumbo in Allahabad, Lifebuoy came up with the memorable ploy of embossin g assuages about the benefits of washing hands on rot's, after tying up with some popular local Dhabi.Taking this forward, it now aims to change the hand washing behavior of 1 Billion people by 201 5. The ideology remains the same. It wants to promote hand washing with soap at key occasions in the day to reduce infections and and adopted Together village in Madhya Pradesh to help every child living there reach their fifth birthday. This initiative has been widely publicized on the social media to create awareness and to strengthen the support for the cause.All this has n turn lead to further establishment of Lifebuoy as a brand that aims to make a difference to the society and bring about a change in the hygiene habits. In terms of market share, Lifebuoy is today pegged at 12. 1%, a close second to Lax at 12. 8%. (Ironmonger). The future seems bright and promising.

The Shoguns Japans Military Leaders

Shogun was the name given to the title for a military commander or general in ancient Japan, between the 8th and 12th centuries, leading vast armies.   The word  shogun comes from the Japanese words  sho, meaning commander, and gun, meaning  troops. In the 12th century, the shoguns seized power from the Emperors of Japan and became the de facto rulers of the country. This state of affairs would continue until 1868 when the Emperor once again became the leader of Japan. Origins of the Shoguns The word shogun was first used during the Heian Period from 794 to 1185. Military commanders at that time were called Sei-i Taishogun, which can be translated roughly as commander-in-chief of expeditions against the barbarians. The Japanese at this time was fighting to wrest land away from the Emishi people and from the Ainu, who were driven to the cold northern island of Hokkaido. The first Sei-i Taishogun was Otomo no Otomaro. The best known was Sakanoue no Tamuramaro, who subjugated the Emishi during the reign of Emperor Kanmu. Once the Emishi and the Ainu were defeated, the Heian court dropped the title. By the early 11th century, politics in Japan were getting complicated and violent once more. During the Genpei War  of 1180 to 1185, the Taira and Minamoto clans fought for control of the imperial court. These early daimyos established the Kamakura shogunate  from 1192 to 1333 and revived the title of Sei-i Taishogun. In 1192, Minamoto no Yoritomo gave himself that title and his descendant shoguns would rule Japan from their capital at Kamakura for nearly 150 years. Although emperors continued to exist and to hold theoretical and spiritual power over the realm, it was the shoguns who actually ruled.  The imperial family was reduced to a figurehead.  It is interesting to note that the barbarians being fought by the shogun at this point were other Yamato Japanese, rather than members of different ethnic groups. Later Shoguns In 1338, a new family proclaimed their rule as the  Ashikaga shogunate  and would maintain control from the Muromachi district of Kyoto, which also served as the capital of the imperial court. The Ashikaga lost their grip on power, however, and Japan descended into the violent and lawless era known as the Sengoku  or warring states period. Various daimyo competed to found the next shogunal dynasty. In the end, it was the Tokugawa clan under Tokugawa Ieyasu who prevailed in 1600. The Tokugawa shoguns would rule Japan until 1868 when the Meiji Restoration finally returned power to the Emperor once and for all.   This complex political structure, in which the Emperor was considered a god and the ultimate symbol of Japan yet had almost no real power, greatly confused foreign emissaries and agents in the 19th century. For example, when Commodore Matthew Perry of the United States Navy came to Edo Bay in 1853  to force Japan to open her ports to American shipping, the letters he brought from the U.S. President were addressed to the Emperor. However, it was the shoguns court that read the letters, and it was the shogun who had to decide how to respond to these dangerous and pushy new neighbors. After a years deliberation, the Tokugawa government decided that it had no other option than to open the gates to the foreign devils. This was a fateful decision as it led to the downfall of the entire feudal Japanese political and social structures and spelled the end of the office of the shogun.